Mobile Engagement
Mobile Engagement is a conceptual construct within mobile interactive media that denotes the dynamic, multidimensional interaction between users and mobile hospitality applications, characterized by the intensity, duration, and emotional investment in app-mediated experiences that foster sustained user participation and behavioral loyalty.
256
Publications
18.7K
Citations
866
Authors
433
Institutions
Publications per year
2017–2026
167
256
Gamification and Mobile Marketing Effectiveness
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie et al. · Journal of Interactive Marketing · 2016 · 467 citations
1–5 of 256
866
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1–5 of 866
433
University College London
London, United Kingdom
7 h-index
15 publications
1K citations
University of Michigan
Ann Arbor, United States
6 h-index
14 publications
1.3K citations

Deakin University
Burwood, Australia
5 h-index
13 publications
674 citations
University of Washington
Seattle, United States
5 h-index
12 publications
372 citations

The University of Sydney
Sydney, Australia
5 h-index
17 publications
635 citations
Northwestern University
Evanston, United States
5 h-index
16 publications
774 citations
New York University
New York, United States
4 h-index
7 publications
398 citations
University of Florida
Gainesville, United States
4 h-index
5 publications
364 citations
1–8 of 433
12 publications · 1.8K citations
12
h-index
11 publications · 904 citations
11
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7 publications · 1.4K citations
7
h-index
6 publications · 487 citations
6
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JBR · 4 publications · 461 citations
5
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1–5