Concepedia

Kathy Wachter

KW

4

Publications

846

Citations

4

H-Index

2002

Active since

Affiliations

University of Mississippi(Current)

James Madison University

Kathy Wachter is an author at University of Mississippi specializing in management, marketing, and customer satisfaction.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionUser ExperienceConsumer BehaviorConsumer UncertaintyInteractive MarketingTrade

Publications per year

2002–2013

4

Publications

4

A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention

Young Hoon Kim, Dan J. Kim, Kathy Wachter · Decision Support Systems · 2013 · 743 citations

Customer Satisfaction, Engagement Intention, Mobile Marketing +13

Effects of global sourcing on textiles and apparel

Ruth K. Shelton, Kathy Wachter · Journal of Fashion Marketing and Management · 2005 · 47 citations

Trade Costs, Trade, Global Production Network +23

Exploring consumer orientation toward returns: unethical dimensions

Kathy Wachter, Scott J. Vitell, Ruth K. Shelton et al. · Business Ethics A European Review · 2011 · 36 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +17

Longitudinal assessment of Web retailers

Kathy Wachter · Journal of Fashion Marketing and Management · 2002 · 20 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +18

Rows per page

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