Publication | Closed Access
Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives
686
Citations
66
References
2015
Year
Customer SatisfactionSocial MediaMobile MarketingMobile Social AppsMobile CommerceInteractive MarketingUser AcceptanceManagementConsumer ResearchContinuance UsageMarketingConsumer EngagementCustomer Value PerspectivesCustomer Loyalty
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