Concepedia
Statistics
Publications
6
Citations
275
H-Index
Active since
2017
Affiliations
Newcastle University(Current)
London School of Business and Management
Queen Mary University of London
Tana Cristina Licsandru is an author at Newcastle University specializing in marketing, marketing management, and management.
Publications per year
2017–2022
Subjective social inclusion: A conceptual critique for socially inclusive marketing
Tana Cristina Licsandru, Charles Cui · Journal of Business Research · 2017 · 106 citations · Full text
Management, Marketing, Marketing Management +8
Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being
Eva Kipnis, Catherine Demangeot, Chris Pullig et al. · Journal of Public Policy & Marketing · 2020 · 89 citations · Full text
Management, Marketing, Marketing Management +13
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Ye Yan, Suraksha Gupta, Tana Cristina Licsandru et al. · Industrial Marketing Management · 2022 · 34 citations · Full text
Business, Marketing Management, Supply Chain Management +12
An investigation into corporate trust and its linkages
Kavita Sharma, Tana Cristina Licsandru, Suraksha Gupta et al. · Journal of Business Research · 2020 · 18 citations
Management, Corporate Governance, Organization Studies +11
Conflict in online consumption communities: a systematic literature review and directions for future research
Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer et al. · International Marketing Review · 2021 · 15 citations
Social Sciences, Conflict Studies, Conflict Analysis +10
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