Concepedia

Kavita Sharma

KS

Statistics

Publications

6

Citations

443

H-Index

6

Active since

2013

Affiliations

University of Delhi(Current)

Kavita Sharma is an author at University of Delhi specializing in management, consumer research, and marketing.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchPurchase IntentionConsumer Decision MakingGreen MarketingBrand ManagementMarketing Insights

Publications per year

2013–2022

6

Publications

6

Factors affecting green purchase behavior: A systematic literature review

Kavita Sharma, Chandni Aswal, Justin Paul · Business Strategy and the Environment · 2022 · 252 citations · Full text

Green Products, Consumer Decision Making, Green Marketing +14

Environmental consciousness, its antecedents and behavioural outcomes

Kavita Sharma, Monika Bansal · Journal of Indian Business Research · 2013 · 107 citations

Green Marketing, Consumer Uncertainty, Environmental Psychology +24

OTT platforms resilience to COVID-19 – a study of business strategies and consumer media consumption in India

Kavita Sharma, Emmanuel Elioth Lulandala · International journal of organizational analysis · 2022 · 38 citations

Customer Satisfaction, Emerging Media, Digital Marketing +25

An investigation into corporate trust and its linkages

Kavita Sharma, Tana Cristina Licsandru, Suraksha Gupta et al. · Journal of Business Research · 2020 · 18 citations

Trust Metric, Management, Business +7

An analysis of consumer purchase intention for energy-efficient products

Kavita Sharma · Energy Efficiency · 2022 · 15 citations

Customer Satisfaction, Consumer Study, Management +8

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