Concepedia

Koblarp Chandrasapth

KC

Statistics

Publications

4

Citations

64

H-Index

4

Active since

2021

Affiliations

Chiang Mai University(Current)

Newcastle University

University of Nottingham Ningbo China

Koblarp Chandrasapth is an author at Chiang Mai University specializing in marketing, marketing management, and systematic literature review.

Publications per year

2021–2024

4

Publications

4

What we do know and don’t know about marketing communications on mature consumers

Natalia Yannopoulou, Danae Manika, Koblarp Chandrasapth et al. · European Journal of Marketing · 2023 · 20 citations · Full text

Business, Marketing, Marketing Management +14

How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand

Natalia Yannopoulou, Koblarp Chandrasapth, Xuemei Bian et al. · Journal of Business Research · 2024 · 17 citations · Full text

Business, Marketing, Marketing Management +14

Conflict in online consumption communities: a systematic literature review and directions for future research

Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer et al. · International Marketing Review · 2021 · 15 citations

Social Sciences, Conflict Studies, Conflict Analysis +10

A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei

Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer et al. · Journal of Business Research · 2022 · 12 citations

Business, Communication, Marketing +13

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