Concepedia

Natalia Yannopoulou

NY

22

Publications

1.1K

Citations

17

H-Index

2007

Active since

Affiliations

Newcastle University(Current)

University of Nottingham Ningbo China

University of Nottingham

Chiang Mai University

University of Bath

Natalia Yannopoulou is an author at Newcastle University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCommunicationInteractive MarketingAdvertisingSocial MediaSocial SciencesConsumer Behavior

Publications per year

2007–2024

22

Publications

22

User-Generated Brands and Social Media: Couchsurfing and Airbnb

Natalia Yannopoulou · Contemporary Management Research · 2013 · 191 citations · Full text

New insights into unethical counterfeit consumption

Xuemei Bian, Kaiyu Wang, Andrew Smith et al. · Journal of Business Research · 2016 · 166 citations · Full text

Money Laundering, Consumer Research, Counterfeiting +4

The nature of trust in brands: a psychosocial model

Richard Elliott, Natalia Yannopoulou · European Journal of Marketing · 2007 · 155 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +18

Media amplification of a brand crisis and its affect on brand trust

Natalia Yannopoulou, Epaminondas Koronis, Richard Elliott · Journal of Marketing Management · 2010 · 105 citations

Digital Marketing, Consumer Research, Personal Branding +18

Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies

Eleni Dermentzi, Savvas Papagiannidis, Carlos Osório et al. · Computers in Human Behavior · 2016 · 57 citations

Academic Engagement, Social Media, Community Engagement +14

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