Peren Özturan

The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand

Jiska Eelen, Peren Özturan, Peeter W.J. Verlegh · International Journal of Research in Marketing · 2017 · 181 citations · Full text

Customer Satisfaction, Online Word, Differential Impact +10

The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

Peren Özturan, Ayşegül Özsomer, Rik Pieters · Journal of Marketing Research · 2013 · 76 citations

Marketing, Market Orientation, Economics +14

Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter

Peren Özturan, Amir Grinstein · Journal of International Marketing · 2022 · 31 citations · Full text

Digital Marketing, Media Innovation, Brand Strategy +23

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

Peren Özturan, Amir Grinstein · European Journal of Marketing · 2021 · 28 citations · Full text

Customer Satisfaction, Socially Responsible Product, Social Marketing +22

Governance implications of modularity in sourcing relationships

Nükhet Harmancioǧlu, Stefan Wuyts, Peren Özturan · Journal of the Academy of Marketing Science · 2020 · 11 citations