Jiska Eelen

A Consumer-based Taxonomy of Digital Customer Engagement Practices

Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin et al. · Journal of Interactive Marketing · 2018 · 187 citations · Full text

Customer Satisfaction, Customer Brand Engagement, Digital Customer Engagement +18

The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand

Jiska Eelen, Peren Özturan, Peeter W.J. Verlegh · International Journal of Research in Marketing · 2017 · 181 citations · Full text

Customer Satisfaction, Online Word, Differential Impact +10

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Anniek W. Eigenraam, Jiska Eelen, Peeter W.J. Verlegh · Journal of Interactive Marketing · 2020 · 77 citations · Full text

Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice

Jiska Eelen, Siegfried Dewitte, Luk Warlop · Journal of Consumer Psychology · 2013 · 62 citations · Full text

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects

Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen et al. · Journal of Advertising · 2023 · 18 citations · Full text

Creative Communications, Digital Marketing, Targeted Advertising +24