Zeph M. C. van Berlo

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence

Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders et al. · Journal of Interactive Marketing · 2020 · 131 citations · Full text

Brands in virtual reality games: Affective processes within computer-mediated consumer experiences

Zeph M. C. van Berlo, Eva A. van Reijmersdal, Edith G. Smit et al. · Journal of Business Research · 2020 · 80 citations · Full text

The Gamification of Branded Content: A Meta-Analysis of Advergame Effects

Zeph M. C. van Berlo, Eva A. van Reijmersdal, Martin Eisend · Journal of Advertising · 2021 · 71 citations · Full text

Behavioral Decision Making, Consumer Motivation, Consumer Research +24

Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames

Zeph M. C. van Berlo, Eva A. van Reijmersdal, Esther Rozendaal · Journal of Consumer Behaviour · 2020 · 30 citations · Full text

Digital Marketing, Consumer Study, Targeted Advertising +25

The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

Zeph M. C. van Berlo, Colin Campbell, Hilde Voorveld · Journal of Advertising · 2024 · 29 citations · Full text

Artificial Intelligence, Generative Artificial Intelligence, Made Framework +11