Eda Atilgan

Determinants of the brand equity

Eda Atilgan, Şafak Aksoy · Marketing Intelligence & Planning · 2005 · 410 citations

Marketing, Brand Perception, Brand Equity Dimensions +15

Adoption of Internet banking among sophisticated consumer segments in an advanced developing country

Şafak Aksoy, Eda Atilgan · International Journal of Bank Marketing · 2004 · 347 citations

Customer Satisfaction, Digital Marketing, Sophisticated Consumer Segments +22

Mapping service quality in the tourism industry

Eda Atilgan, Şafak Aksoy · Managing Service Quality · 2003 · 206 citations

Customer Satisfaction, Tourism Management, Tourism Performance +15

Airline services marketing by domestic and foreign firms: differences from the customers’ viewpoint

Şafak Aksoy, Eda Atilgan · Journal of Air Transport Management · 2003 · 177 citations

Customer Satisfaction, Destination Marketing, International Marketing +8

Customer-Based Brand Equity for Global Brands: A Multinational Approach

Eda Atilgan, Şafak Aksoy, Erdener Kaynak · Journal of Euromarketing · 2009 · 91 citations

International Marketing, Brand Strategy, Consumer Research +20