Concepedia

Utkal Khandelwal

UK

12

Publications

389

Citations

11

H-Index

2011

Active since

Affiliations

GLA University(Current)

Indian Institute of Management Kashipur

Utkal Khandelwal is an author at GLA University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchBrand ManagementConsumer BehaviorCustomer SatisfactionGreen MarketingBrand DevelopmentBranding

Publications per year

2011–2021

12

Publications

12

Developing ethical leadership for business organizations

Avnish Sharma, Rakesh Agrawal, Utkal Khandelwal · Leadership & Organization Development Journal · 2019 · 107 citations

Leadership Literature, Education, Authentic Leadership +20

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi · Paradigm A Management Research Journal · 2019 · 49 citations

Customer Satisfaction, Green Marketing, Brand Equity +14

Inclusive workplace and organizational citizenship behavior

Aneesya Panicker, Rakesh Agrawal, Utkal Khandelwal · Equality Diversity and Inclusion An International Journal · 2018 · 48 citations

Workplace Psychology, Inclusive Climate, Human Resource Management +18

A Study on Green Advertisement and its Impact on Consumer Purchase Intention

Utkal Khandelwal, Naval Bajpai · Journal of Creative Communications · 2011 · 42 citations

Customer Satisfaction, Green Marketing, Greenwashing +23

Anthropomorphism in advertising: the effect of media on audience attitude

Shivani Agrawal, Utkal Khandelwal, Naval Bajpai · Journal of Marketing Communications · 2020 · 29 citations

Entertainment Marketing, Targeted Advertising, Consumer Research +22

Rows per page

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