Kushagra Kulshreshtha

Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy

Pallavi Chaturvedi, Kushagra Kulshreshtha, Vikas Tripathi · Young Consumers Insight and Ideas for Responsible Marketers · 2020 · 177 citations

Sustainable Consumption, Engineering, Consumer Study +28

Investigating the impact of restaurants' sustainable practices on consumers' satisfaction and revisit intentions: a study on leading green restaurants

Pallavi Chaturvedi, Kushagra Kulshreshtha, Vikas Tripathi et al. · Asia-Pacific Journal of Business Administration · 2022 · 79 citations

Customer Satisfaction, Green Marketing, Green Restaurants +19

Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram

Durgesh Agnihotri, Pallavi Chaturvedi, Kushagra Kulshreshtha et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 74 citations

Purchase Behavior, Consumer Research, Social Marketing +24

From restaurant to cloud kitchen: Survival of the fittest during COVID-19 An empirical examination

Kushagra Kulshreshtha, Gunjan Sharma · Technological Forecasting and Social Change · 2022 · 64 citations · Full text

Preventive Medicine, Empirical Examination, Medicine +8

Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits

Deependra Singh, Naval Bajpai, Kushagra Kulshreshtha · Journal of Relationship Marketing · 2020 · 61 citations