Vikas Tripathi

Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy

Pallavi Chaturvedi, Kushagra Kulshreshtha, Vikas Tripathi · Young Consumers Insight and Ideas for Responsible Marketers · 2020 · 177 citations

Sustainable Consumption, Engineering, Consumer Study +28

Investigating the impact of restaurants' sustainable practices on consumers' satisfaction and revisit intentions: a study on leading green restaurants

Pallavi Chaturvedi, Kushagra Kulshreshtha, Vikas Tripathi et al. · Asia-Pacific Journal of Business Administration · 2022 · 79 citations

Customer Satisfaction, Green Marketing, Green Restaurants +19

Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram

Durgesh Agnihotri, Pallavi Chaturvedi, Kushagra Kulshreshtha et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 74 citations

Purchase Behavior, Consumer Research, Social Marketing +24

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi · Paradigm A Management Research Journal · 2019 · 49 citations

Customer Satisfaction, Green Marketing, Brand Equity +14

Emergence of social media as new normal during COVID-19 pandemic: a study on innovative complaint handling procedures in the context of banking industry

Durgesh Agnihotri, Kushagra Kulshreshtha, Vikas Tripathi · International Journal of Innovation Science · 2021 · 49 citations

Customer Satisfaction, Banking Industry, Social Medium Monitoring +21