Marion Steel

An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry

Angela R. Dobele, Kate Westberg, Marion Steel et al. · Business Strategy and the Environment · 2013 · 152 citations · Full text

Management, Organization Studies, Strategic Management +14

The Development of Competent Marketing Professionals

Ian Walker, Yelena Tsarenko, Peter Edward Wagstaff et al. · Journal of Marketing Education · 2009 · 100 citations · Full text

Education, Higher Education, Marketing +13

Cultural frames that drive sales and marketing apart: an exploratory study

Michaël Beverland, Marion Steel, G. Peter Dapiran · Journal of Business and Industrial Marketing · 2006 · 83 citations · Full text

Management, Marketing, Marketing Management +10

Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation

Marion Steel, Chris Dubelaar, Michael T. Ewing · Industrial Marketing Management · 2013 · 49 citations · Full text

Management, Management Information Systems, Project Management +8

Heritage tourism brand experiences: The influence of emotions and emotional engagement

Effie Steriopoulos, Catheryn Khoo‐Lattimore, Ho Yin Wong et al. · Journal Of Vacation Marketing · 2023 · 39 citations · Full text

Management, Marketing, Tourism Management +13