Business Relationships and Networks:

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations

Business, Marketing, Marketing Management +7

A Model of Distributor Firm and Manufacturer Firm Working Partnerships

James C. Anderson, James A. Narus · Journal of Marketing · 1990 · 5.4K citations

Business, Marketing, Marketing Management +9

Supply Chain Management: More Than a New Name for Logistics

Martha C. Cooper, Douglas M. Lambert, Janus Dóre Pagh · The International Journal of Logistics Management · 1997 · 2.8K citations

Management, Supply Chain Management, Logistics Management +10

A Model of Distributor Firm and Manufacturer Firm Working Partnerships

James C. Anderson, James A. Narus · Journal of Marketing · 1990 · 2.4K citations

Business, Marketing, Marketing Management +9