Research on strategies for improving green product consumption sentiment from the perspective of big data

Latent Dirichlet allocation (LDA) and topic modeling: models, applications, a survey

Hamed Jelodar, Yongli Wang, Chi Yuan et al. · Multimedia Tools and Applications · 2018 · 1.9K citations

Computing, Computer Science, Computational Linguistics +9

Against the Green: A Multi-method Examination of the Barriers to Green Consumption

Mark R. Gleim, Jeffery S. Smith, Demetra Andrews et al. · Journal of Retailing · 2012 · 919 citations

Social Sciences, Environmental Social Science, Consumption Studies +8

The Different Roles of Product Appearance in Consumer Choice^*

Mariëlle E. H. Creusen, Jan Schoormans · Journal of Product Innovation Management · 2004 · 898 citations

Arts, Design, Marketing +17

What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement

Chia‐Chen Chen, Yi‐Chen Lin · Telematics and Informatics · 2017 · 721 citations

Social Sciences, Communication, Marketing +14

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 710 citations

Business, Marketing, Marketing Management +11