Italian Journal of Marketing · 2023 · 10 citations · 49 references
Social SciencesCorporate GovernancePolitical ScienceCorporate AccountabilityPolitical SociologyRussian StudiesActivismRussian PoliticsSoviet StudiesUkrainian StudiesCredible ActivismPerceived Leader AuthenticityUkraine War Coverage
49
Brand authenticity: An integrative framework and measurement scale
Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 965 citations