The use of co-creation within the community-based tourism experiences

Statistical Power Analysis for the Behavioral Sciences

Keith E. Muller · Technometrics · 1989 · 16.5K citations

Behavioral Sciences, Statistical Power Analysis, Engineering +4

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.1K citations

Value Theory, Consumer Research, Dominant Logic +19

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef · Journal of Marketing · 2016 · 4.8K citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +16

Social identity and intergroup behaviour

Henri Tajfel · Social Science Information · 1974 · 3.9K citations

Social Identity, Social Behavior, Sociology +5

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Aradhna Krishna · Journal of Consumer Psychology · 2011 · 1.5K citations · Full text