Technology in Society · 2023 · 79 citations · 63 references
BusinessMarketingMarketing ManagementConsumer BehaviorDigital MarketingSocial Media MarketingCustomer EngagementCustomer LoyaltyDigital Marketing For E-commerceOnline Consumer BehaviorSocial MediaWord-of-mouth MarketingOnline Purchase IntentionPurchase Intent MeasurementPurchase Intent ModelingPurchase Intention AnalysisPurchase Intention MeasurementPurchase Intention ModelingSocial Media Commerce
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