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BusinessMarketingStrategic ManagementCompetitive AdvantageMarketing StrategyStrategic MarketingCompetitive EscalationCustomer EngagementDisruptive InnovationMarket EntryMarket FailureOpportunity Search ProcessesAggressive Market BehaviorEntrant DynamicsExit From The MarketIncumbent Response To DisruptionMechanisms Of Response
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Kathleen M. Eisenhardt · Academy of Management Review · 1989 · 16.2K citations
An Expanded Sourcebook Qualitative Data Analysis
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