Evolutionary trend and network structure characteristics of publicity information dissemination about waste separation by different opinion leaders

Geographic routing in social networks

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Social Sciences, Geography, Geographic Information Science +9

The Role of Hubs in the Adoption Process

Jacob Goldenberg, Sangman Han, Donald R. Lehmann et al. · Journal of Marketing · 2009 · 698 citations

Management, Innovation Management, Innovation +14

Brand communication through digital influencers: Leveraging blogger engagement

Ebru Uzunoğlu, Sema Misci Kip · International Journal of Information Management · 2014 · 571 citations

Business, Marketing, Marketing Management +15

The impact of sustainability (environmental, social, and governance) disclosure and board diversity on firm value: The moderating role of industry sensitivity

Muhammad Azeem Qureshi, Sina Kirkerud, Kim Theresa et al. · Business Strategy and the Environment · 2019 · 442 citations

Management, Corporate Governance, Sustainability Management +17

Using online opinion leaders to promote the hedonic and utilitarian value of products and services

Hsin‐Chen Lin, Patrick F. Bruning, Hepsi Swarna · Business Horizons · 2018 · 371 citations

Business, Marketing, Marketing Management +14