Incorporating social learning into the optimal return and pricing decisions of online retailers

On Product Uncertainty in Online Markets: Theory and Evidence1

Dimoka, Yili Hong, Pavlou · MIS Quarterly · 2012 · 641 citations

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Sridhar Moorthy, Kannan Srinivasan · Marketing Science · 1995 · 449 citations

Consumer Uncertainty, Service Assurance, Consumer Research +24

Online and Offline Information for Omnichannel Retailing

Fei Gao, Xuanming Su · Manufacturing & Service Operations Management · 2016 · 439 citations

Consumer Uncertainty, Digital Marketing, Omnichannel Retailing +17

Money back guarantees in retailing: matching products to consumer tastes

Sarah Davis · Journal of Retailing · 1995 · 365 citations

Economics, Consumer Tastes, Buying Behavior +9

Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features

Mengxiang Li, Liqiang Huang, Chuan‐Hoo Tan et al. · International Journal of Electronic Commerce · 2013 · 344 citations

Customer Satisfaction, Consumer Research, Communication +20