Concepedia
Statistics
Publications
20
Citations
1.4K
H-Index
17
Active since
2011
Affiliations
Zhejiang University(Current)
City University of Hong Kong
University of Science and Technology of China
Clarkson University
Hangzhou Normal University
Liqiang Huang is an author at Zhejiang University specializing in marketing, business, and marketing management.
Publications per year
2011–2024
Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features
Mengxiang Li, Liqiang Huang, Chuan‐Hoo Tan et al. · International Journal of Electronic Commerce · 2013 · 350 citations
Business, Marketing, Marketing Management +14
Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition
Liqiang Huang, Chuan‐Hoo Tan, Weiling Ke et al. · Journal of Management Information Systems · 2013 · 132 citations
Business, Marketing, Psychology +15
Antecedents of student MOOC revisit intention: Moderation effect of course difficulty
Liqiang Huang, Jie Zhang, Yuan Liu · International Journal of Information Management · 2017 · 119 citations
Education, Educational Psychology, Higher Education +9
Seller reputation or product presentation? An empirical investigation from cue utilization perspective
Qiuzhen Wang, Xiling Cui, Liqiang Huang et al. · International Journal of Information Management · 2016 · 92 citations
Business, Marketing, Marketing Management +9
Continuous content contribution in virtual community: The role of status-standing on motivational mechanisms
Lingfeng Dong, Liqiang Huang, Jinghui Hou et al. · Decision Support Systems · 2020 · 90 citations
Social Sciences, Psychology, Social Psychology +16
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