Concepedia
Statistics
Publications
19
Citations
1.3K
H-Index
17
Active since
2011
Affiliations
Zhejiang University(Current)
City University of Hong Kong
University of Science and Technology of China
Clarkson University
Hangzhou Normal University
Liqiang Huang is an author at Zhejiang University specializing in management, marketing, and interactive marketing.
Top concepts
ManagementMarketingInteractive MarketingConsumer ResearchBusinessSocial MediaCommunicationSocial SciencesConsumer BehaviorBehavioral Science
Publications per year
2011–2024
Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features
Mengxiang Li, Liqiang Huang, Chuan‐Hoo Tan et al. · International Journal of Electronic Commerce · 2013 · 344 citations
Customer Satisfaction, Consumer Research, Communication +20
Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition
Liqiang Huang, Chuan‐Hoo Tan, Weiling Ke et al. · Journal of Management Information Systems · 2013 · 129 citations
Antecedents of student MOOC revisit intention: Moderation effect of course difficulty
Liqiang Huang, Jie Zhang, Yuan Liu · International Journal of Information Management · 2017 · 117 citations
Student Motivation, Behavioral Sciences, Student Retention +9
Seller reputation or product presentation? An empirical investigation from cue utilization perspective
Qiuzhen Wang, Xiling Cui, Liqiang Huang et al. · International Journal of Information Management · 2016 · 88 citations
Seller Reputation, Customer Satisfaction, Online Customer Behavior +11
Continuous content contribution in virtual community: The role of status-standing on motivational mechanisms
Lingfeng Dong, Liqiang Huang, Jinghui Hou et al. · Decision Support Systems · 2020 · 88 citations
Social Influence, Content Creation, Communication +16
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