Mengxiang Li

Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features

Mengxiang Li, Liqiang Huang, Chuan‐Hoo Tan et al. · International Journal of Electronic Commerce · 2013 · 350 citations

Business, Marketing, Marketing Management +14

Strategic Directions for AI: The Role of CIOs and Boards of Directors

Jingyu Li, Mengxiang Li, Xincheng Wang et al. · MIS Quarterly · 2021 · 208 citations

Business, Strategic Management, Strategy +15

Enhancing User-Game Engagement Through Software Gaming Elements

Mengxiang Li, Qiqi Jiang, Chuan‐Hoo Tan et al. · Journal of Management Information Systems · 2014 · 75 citations

Arts, Design, Human-computer Interaction +15

The moderating role of information load on online product presentation

Mengxiang Li, Kwok‐Kee Wei, Giri Kumar Tayi et al. · Information & Management · 2015 · 74 citations

Social Sciences, Marketing, Marketing Management +15

“The more options, the better?” Investigating the impact of the number of options on backers’ decisions in reward-based crowdfunding projects

Zhao Du, Mengxiang Li, Kanliang Wang · Information & Management · 2018 · 68 citations

Management, Decision Sciences, Economics +12