Publication | Open Access

How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations

ChatbotEngineeringPersuasive TechnologyConsumer ResearchSocial InfluenceCommunicationSocial MediaManagementCyberpsychologyConsumer BehaviorUser PerceptionBehavioral SciencesUser ExperienceApplied Social PsychologyMarketingConsumer IntentionInterpersonal CommunicationUtilitarian MotivationsSocial PresenceSocial ComputingInteractive MarketingHuman InteractionHuman-computer Interaction