Sung-Jun Park

The adoption of AI service robots: A comparison between credence and experience service settings

Sung-Jun Park, ChunTing D. Tung, Hee-Jung Lee · Psychology and Marketing · 2021 · 179 citations

Artificial Intelligence, Customer Satisfaction, Engineering +28

How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations

Cong-Minh Dinh, Sung-Jun Park · Electronic Commerce Research · 2023 · 77 citations · Full text

Chatbot, Engineering, Persuasive Technology +20

Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products

Sung-Jun Park, Xiao Wei, Hee-Jung Lee · Journal of Consumer Behaviour · 2023 · 54 citations

Digital Marketing, Targeted Advertising, Consumer Research +29

Technology Acceptance Modeling based on User Experience for Autonomous Vehicles

Yujun Cho, Jaekyu Park, Sung-Jun Park et al. · Journal of the Ergonomics Society of Korea · 2017 · 49 citations

Behavioral Intention, Engineering, Education +21

Adoption of digital devices for children education: Korean case

Byungho Park, Hyeseung Maria Chang, Sung-Jun Park · Telematics and Informatics · 2018 · 30 citations

Digital Literacy, Children Education, Education +2