Concepedia

Byungho Park

BP

15

Publications

721

Citations

14

H-Index

2006

Active since

Affiliations

Korea Advanced Institute of Science and Technology(Current)

National University of Singapore

Indiana University Bloomington

Byungho Park is an author at Korea Advanced Institute of Science and Technology specializing in communication, social media, and arts.

Top concepts

CommunicationArtsSocial MediaManagementSocial SciencesCognitive ScienceCognitionMarketingDigital MarketingAttention

Publications per year

2006–2020

15

Publications

15

Cognition and Emotion in TV Message Processing: How Valence, Arousing Content, Structural Complexity, and Information Density Affect the Availability of Cognitive Resources

Annie Lang, Byungho Park, Ashley Sanders‐Jackson et al. · Media Psychology · 2007 · 151 citations

Behavioral Decision Making, Affective Variable, Cognitive Resources +26

Parsing the Resource Pie: Using STRTs to Measure Attention to Mediated Messages

Annie Lang, Samuel D. Bradley, Byungho Park et al. · Media Psychology · 2006 · 130 citations

Social Medium Monitoring, New Measure, Television Message Complexity +28

When Available Resources Become Negative Resources

Julia Fox, Byungho Park, Annie Lang · Communication Research · 2007 · 123 citations

Cognition, Information Overload, Perception +21

The effect of repetition in Internet banner ads and the moderating role of animation

Joo-Won Lee, Jae‐Hyeon Ahn, Byungho Park · Computers in Human Behavior · 2015 · 59 citations

Internet Banner Ads, Targeted Advertising, Search Engine Marketing +16

Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator

Moon Young Kang, Byungho Park · Sustainability · 2018 · 52 citations · Full text

Message Structural Features, Digital Marketing, Corporate Social Media +28

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