Samuel D. Bradley

Parsing the Resource Pie: Using STRTs to Measure Attention to Mediated Messages

Annie Lang, Samuel D. Bradley, Byungho Park et al. · Media Psychology · 2006 · 130 citations

Social Medium Monitoring, New Measure, Television Message Complexity +28

Psychophysiological and Memory Effects of Negative Political ADS: Aversive, Arousing, and Well Remembered

Samuel D. Bradley, James R. Angelini, Sungkyoung Lee · Journal of Advertising · 2007 · 110 citations

Behavioral Decision Making, Memory Effects, Targeted Advertising +26

Presidential Expressions and Viewer Emotion: Counterempathic Responses to Televised Leader Displays

Erik P. Bucy, Samuel D. Bradley · Social Science Information · 2004 · 95 citations

Presidential Expressions, Affective Neuroscience, Empathy +30

Brand Love is in the Heart: Physiological Responding to Advertised Brands

Wendy Maxian, Samuel D. Bradley, Wesley Wise et al. · Psychology and Marketing · 2013 · 85 citations

Consumer Study, Targeted Advertising, Consumer Research +22

Home food safety knowledge, risk perception, and practices among Mexican-Americans

Pilar Parra, Hye Kyung Kim, Michael A. Shapiro et al. · Food Control · 2013 · 66 citations

Health Policy, Risk Perception, Food Security +9