Concepedia

Wendy Maxian

WM

1

Publications

85

Citations

1

H-Index

2013

Active since

Affiliations

Kansas State University(Current)

Wendy Maxian is an author at Kansas State University specializing in emotional marketing, brand management, and brand equity.

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Publications per year

2013–2013

1

Publications

1

Brand Love is in the Heart: Physiological Responding to Advertised Brands

Wendy Maxian, Samuel D. Bradley, Wesley Wise et al. · Psychology and Marketing · 2013 · 85 citations

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