Michael A. Shapiro

Attributions of Responsibility for Obesity: Narrative Communication Reduces Reactive Counterarguing Among Liberals

Jeff Niederdeppe, Michael A. Shapiro, Norman Porticella · Human Communication Research · 2011 · 201 citations

Behavioral Decision Making, Social Psychology, Public Opinion +22

Narrative Persuasion, Causality, Complex Integration, and Support for Obesity Policy

Jeff Niederdeppe, Michael A. Shapiro, Hye Kyung Kim et al. · Health Communication · 2013 · 113 citations

Behavioral Decision Making, Social Psychology, Narrative Messages +20

Psychological Processes in Perceiving Reality

Michael A. Shapiro, T. Makana Chock · Media Psychology · 2003 · 110 citations

Social Psychology, Cognition, Perception +24

Making Television Reality

Michael A. Shapiro, Annie Lang · Communication Research · 1991 · 106 citations

Social Psychology, Cognition, Television Reality +25

Comparing Positive and Negative Political Advertising on Radio

Michael A. Shapiro, Robert Rieger · Journalism Quarterly · 1992 · 106 citations

Negative Political Advertising, Targeted Advertising, Social Marketing +18