Concepedia

Moon Young Kang

MY

10

Publications

244

Citations

10

H-Index

2009

Active since

Affiliations

Korea Advanced Institute of Science and Technology(Current)

Soongsil University

University of North Carolina at Charlotte

Yonsei University

Moon Young Kang is an author at Korea Advanced Institute of Science and Technology specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsBusinessConsumer BehaviorDigital MarketingStatisticsEngineeringSocial Media

Publications per year

2009–2022

10

Publications

10

Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator

Moon Young Kang, Byungho Park · Sustainability · 2018 · 52 citations · Full text

Message Structural Features, Digital Marketing, Corporate Social Media +28

Cultural and Economic Impacts on Global Cultural Products: Evidence from U.S. Movies

Sangkil Moon, Arul Mishra, Himanshu Mishra et al. · Journal of International Marketing · 2016 · 39 citations

International Economics, Film Study, International Marketing +29

Predicting Joint Choice Using Individual Data

Anocha Aribarg, Neeraj Arora, Moon Young Kang · Marketing Science · 2009 · 33 citations

Engineering, Behavioral Decision Making, Consumer Research +19

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry

Moon Young Kang, Yonglim Choi, Jeonghye Choi · International Journal of Advertising · 2019 · 30 citations

Sustainable Profit versus Unsustainable Growth: Are Venture Capital Investments and Governmental Support Medicines or Poisons?

Moon Young Kang · Sustainability · 2020 · 23 citations · Full text

Governmental Support Medicines, Startup Ecosystem, Economic Development +19

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