The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags

Valdimar Sigurðsson, Nils Magne Larsen, Michał Folwarczny, Asle Fagerstrøm, R. G. Vishnu Menon, Freyja Thoroddsen Sigurdardottir

Journal of Business Research · 2022 · 22 citations · 52 references

DOIFull text

Open access

Concepts

References

52