Concepedia
Information Processing & Management · 2022 · 102 citations · 49 references
BusinessMarketingMarketing ManagementDigital MarketingMachine LearningMarketing AnalyticsBehavioral SegmentationConsumer SegmentationCustomer ProfilingCustomer SegmentationMarketing AutomationSegmentation StrategyCustomer Data SegmentationSwarm Aggregation
49
A strategic framework for artificial intelligence in marketing
Ming‐Hui Huang, Roland T. Rust · Journal of the Academy of Marketing Science · 2020 · 1.6K citations · Full text
Business, Marketing, Marketing Management +11
Artificial intelligence in marketing: Systematic review and future research direction
Sanjeev Verma, Rohit Sharma, Subhamay Deb et al. · International Journal of Information Management Data Insights · 2021 · 694 citations · Full text
Business, Marketing, Marketing Management +10
Data-driven science and engineering: machine learning, dynamical systems, and control
Thomas Peters · Contemporary Physics · 2019 · 624 citations
Natural Sciences, Computer Science, Physics +17
The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
Emmanuel Mogaji, Taiwo O. Soetan, Tai Anh Kieu · Australasian Marketing Journal (AMJ) · 2020 · 306 citations
Business, Marketing, Marketing Management +17
A Tutorial on Interference Exploitation via Symbol-Level Precoding: Overview, State-of-the-Art and Future Directions
Ang Li, Danilo Spano, Jevgenij Krivochiza et al. · IEEE Communications Surveys & Tutorials · 2020 · 279 citations · Full text
Engineering, Communication, Electrical Engineering +16