Minimalism in capsule hotels: Enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality

The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior

Edward L. Deci, Richard M. Ryan · Psychological Inquiry · 2000 · 30.3K citations

Quality Of Life, Human Needs, Social Psychology +24

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 3.8K citations

Consumer Motivation, Consumer Research, Brand Strategy +19

Toward a universal psychological structure of human values.

Shalom H. Schwartz, Wolfgang Bilsky · Journal of Personality and Social Psychology · 1987 · 3.5K citations

Behavioral Decision Making, Social Psychology, Universal Scheme +17

THE STRUCTURE OF ENVIRONMENTAL CONCERN: CONCERN FOR SELF, OTHER PEOPLE, AND THE BIOSPHERE

P. Wesley Schultz · Journal of Environmental Psychology · 2001 · 1.8K citations · Full text

And The Biosphere, Environmental Behavior, Environmental Health +4

Exciting red and competent blue: the importance of color in marketing

Lauren I. Labrecque, George R. Milne · Journal of the Academy of Marketing Science · 2011 · 681 citations

Color Psychology, Management, Business +6