Platform advertising and targeted promotion: Paid or free?

Online Display Advertising: Targeting and Obtrusiveness

Avi Goldfarb, Catherine E. Tucker · Marketing Science · 2011 · 827 citations · Full text

Business, Marketing, Marketing Management +14

The Targeting of Advertising

Ganesh Iyer, David Soberman, J. Miguel Villas‐Boas · Marketing Science · 2005 · 536 citations

Business, Marketing, Strategic Management +13

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Alexander Bleier, Maik Eisenbeiß · Marketing Science · 2015 · 389 citations

Business, Marketing, Marketing Management +17

Coordinating advertising and pricing in a manufacturer–retailer channel

Jinxing Xie, Jerry C. Wei · European Journal of Operational Research · 2008 · 308 citations

Management, Business Economics, Economics +12

Airbnb: Online targeted advertising, sense of power, and consumer decisions

Stephanie Q. Liu, Anna S. Mattila · International Journal of Hospitality Management · 2016 · 298 citations

Business, Marketing, Marketing Management +12