Concepedia

Children influence on family purchase decisions across product categories

Chetna Arora, Saloni Pawan Diwan

SN Business & Economics · 2022 · 10 citations · 33 references

Concepts

EducationMarketingMarketing ManagementChild DevelopmentFamily DevelopmentFamily StudiesBehavioral Decision-makingFamily ContextsFamily Decision-makingHousehold Decision-makingParent InvolvementParental InvestmentFamily Decision ProcessesFamily Decision-making StylesFamily Food Decision-makingHousehold Purchase DecisionsParent-child InfluenceParent-child Transactional ProcessesPurchase Decision Influence

References

33

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 8.2K citations

Business, Marketing, Marketing Management +2

Marketing Research: An Applied Orientation

Lynn R. Kahle, Naresh K. Malhotra · Journal of Marketing Research · 1994 · 7.1K citations

Business, Marketing, Marketing Management +4

An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

David W. Gerbing, James C. Anderson · Journal of Marketing Research · 1988 · 5.9K citations

Education, Educational Assessment, Educational Measurement +12

Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research

Deborah Roedder John · Journal of Consumer Research · 1999 · 1.9K citations

Social Sciences, Human Development, Marketing +11

The SOCO Scale: A Measure of the Customer Orientation of Salespeople

Robert Saxe, Barton A. Weitz · Journal of Marketing Research · 1982 · 1.5K citations

Management, Marketing, Marketing Management +11