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An empirical study of the effects of interactivity on web user attitude

EngineeringConsumer ResearchSocial InfluenceCommunicationOnline Customer BehaviorAttitude TheorySocial MediaManagementUser PerceptionBehavioral SciencesEmpirical StudyUser AcceptanceUser ExperienceMarketingInterpersonal CommunicationSocial ComputingInteractive MarketingHuman-computer InteractionWeb User AttitudeAttitude DynamicPersuasion