Concepedia

Electronic Commerce Customer Relationship Management: A Research Agenda

Nicholas Romano, Jerry Fjermestad

Information Technology and Management · 2003 · 179 citations · 142 references

Concepts

BusinessManagement Information SystemsMarketingCustomer Relationship ManagementE-commerce SystemsRelationship MarketingCustomer EngagementCustomer LoyaltyE-commerce ManagementE-commerce MarketingE-commerce StrategyRelationship ManagementCustomer Relationship Management Performance MeasurementCustomer Relationship MarketingDigital Customer Relationship ManagementElectronic Commerce OperationsResearch Agenda Setting

References

142

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Management Science · 1989 · 25.4K citations

Computing, Information Systems, Information Technology +11

A Dynamic Theory of Organizational Knowledge Creation

Ikujiro Nonaka · Organization Science · 1994 · 17.5K citations

Management, Knowledge Management, Organization Studies +13

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Markets and Hierarchies: Analysis and Antitrust Implications.

D. O’Brien, Oliver E. Williamson · The Economic Journal · 1976 · 13.8K citations

Social Sciences, Competition Law, Economics +17