Journal of Retailing and Consumer Services · 2021 · 29 citations · 31 references
BusinessRetail ManagementChannel ManagementOmnichannel RetailingPlatform StrategyChannel Performance AnalysisChannel StrategyOmnichannel StrategyOnline MarketplacesOnline Retail PlatformsRetail Channel ManagementOffline Channel IntegrationOffline Channel SelectionOffline PricingOnline Channel IntegrationOnline Channel SelectionOnline Distribution ChannelsOnline-to-offline Shopping
31
From Multi-Channel Retailing to Omni-Channel Retailing
Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · Journal of Retailing · 2015 · 2.4K citations · Full text
George E. Battese, D. S. Prasada Rao, Christopher J. O’Donnell · Journal of Productivity Analysis · 2004 · 1.3K citations