Offline Pricing is a pricing strategy within the broader category of channel pricing that specifically determines price levels for products or services in physical, non-digital sales channels, distinguished by its exclusion of real-time digital market dynamics and reliance on predetermined pricing models.
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Does Online Information Drive Offline Revenues?
Koen Pauwels, Peter S. H. Leeflang, M.L. Teerling et al. · Journal of Retailing · 2010 · 217 citations · Full text
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University of Toronto
Toronto, Canada
6 h-index
9 publications
933 citations
Massachusetts Institute of Technology
Cambridge, United States
6 h-index
10 publications
527 citations
New York University
New York, United States
4 h-index
5 publications
908 citations
University of Science and Technology of China
Hefei, China
4 h-index
10 publications
276 citations
University of Southern California
Los Angeles, United States
3 h-index
4 publications
210 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
3 h-index
5 publications
111 citations
University of Groningen
Groningen, The Netherlands
3 h-index
3 publications
362 citations
Tilburg University
Tilburg, The Netherlands
3 h-index
3 publications
324 citations
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- SSRN Electronic Journal
Repository · 8 publications · 252 citations
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- Management Science
6 publications · 792 citations
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- International Journal of Production Research
3 publications · 79 citations
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- Journal of Retailing and Consumer Services
3 publications · 155 citations
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- Journal of Retailing
3 publications · 368 citations
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