Journal of Marketing Analytics · 2021 · 40 citations · 64 references
BusinessMarketingMarketing ManagementArtificial IntelligenceDigital MarketingMarketing AnalyticsArtificial Intelligence AdoptionArtificial Intelligence StrategyDigital Marketing AnalyticsMarketing AutomationMarketing PlanningAi Strategic AlignmentAi Strategic PlanningAnalytics-driven MarketingBusiness Market IntelligenceMarket Intelligence Systems
64
Finding community structure in very large networks
Aaron Clauset, M. E. J. Newman, Cristopher Moore · Physical Review E · 2004 · 7.5K citations · Full text
Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi · Journal of Marketing · 2011 · 1.5K citations
Patrick Mikalef, Manjul Gupta · Information & Management · 2021 · 1.3K citations · Full text
Management, Organizational Behavior, Performance Management +17