Concepedia

Djonata Schiessl

DS

Statistics

Publications

3

Citations

102

H-Index

3

Active since

2021

Affiliations

Universidade Federal do Paraná(Current)

Djonata Schiessl is an author at Universidade Federal do Paraná specializing in management, business, and interactive marketing.

Top concepts

BusinessManagementMarketingInteractive MarketingInnovationEngineeringSustainabilityMedia MarketingUser ExperienceBusiness Strategy

Publications per year

2021–2022

3

Publications

3

Artificial intelligence in marketing: a network analysis and future agenda

Djonata Schiessl, Helison Bertoli Alves Dias, José Carlos Korelo · Journal of Marketing Analytics · 2021 · 37 citations

Artificial Intelligence, Marketing Analytics, Interactive Marketing +5

Corporate social responsibility and the impact on economic value added: the role of environmental innovation

Djonata Schiessl, José Carlos Korelo, Ana Paula Mussi Szabo Cherobim · European Business Review · 2022 · 36 citations

Engineering, Innovation Adoption, Eco-innovation +25

How online shopping experiences shape consumer webrooming behavior

Djonata Schiessl, José Carlos Korelo, Helison Bertoli Alves Dias · Marketing Intelligence & Planning · 2022 · 29 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +20

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