Concepedia

José Carlos Korelo

JC

Statistics

Publications

6

Citations

256

H-Index

6

Active since

2018

Affiliations

Universidade Federal do Paraná(Current)

José Carlos Korelo is an author at Universidade Federal do Paraná specializing in business, marketing, and marketing management.

Publications per year

2018–2023

6

Publications

6

The effect of brand authenticity on consumer–brand relationships

Hyunjoo Oh, Paulo Henrique Müller Prado, José Carlos Korelo et al. · Journal of Product & Brand Management · 2019 · 104 citations

Business, Marketing, Marketing Management +13

Corporate social responsibility and the impact on economic value added: the role of environmental innovation

Djonata Schiessl, José Carlos Korelo, Ana Paula Mussi Szabo Cherobim · European Business Review · 2022 · 41 citations

Management, Environmental Management, Strategic Management +10

Artificial intelligence in marketing: a network analysis and future agenda

Djonata Schiessl, Helison Bertoli Alves Dias, José Carlos Korelo · Journal of Marketing Analytics · 2021 · 40 citations

Business, Marketing, Marketing Management +13

How online shopping experiences shape consumer webrooming behavior

Djonata Schiessl, José Carlos Korelo, Helison Bertoli Alves Dias · Marketing Intelligence & Planning · 2022 · 32 citations

Business, Marketing, Marketing Management +17

Effects of brand transgressions on third-party consumers

Danielle Mantovani, José Carlos Korelo, Jenny Ibarra · Marketing Intelligence & Planning · 2018 · 26 citations

Business, Marketing, Marketing Management +16

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