Concepedia

Danielle Mantovani

DM

Statistics

Publications

6

Citations

250

H-Index

6

Active since

2016

Affiliations

Universidade Federal do Paraná(Current)

Danielle Mantovani is an author at Universidade Federal do Paraná specializing in business, marketing, and consumer behavior.

Publications per year

2016–2022

6

Publications

6

How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior

Danielle Mantovani, Lucas Magalhães de Andrade, Angela Negrão · Journal of Retailing and Consumer Services · 2017 · 86 citations

Business, Marketing, Marketing Management +13

Matching green messages with brand positioning to improve brand evaluation

Victória Vilasanti da Luz, Danielle Mantovani, Marcelo Vinhal Nepomuceno · Journal of Business Research · 2020 · 59 citations

Business, Marketing, Marketing Management +14

Green consumption: a network analysis in marketing

Elder Semprebon, Danielle Mantovani, Rafael Demczuk et al. · Marketing Intelligence & Planning · 2018 · 45 citations

Business, Marketing, Marketing Management +9

Effects of brand transgressions on third-party consumers

Danielle Mantovani, José Carlos Korelo, Jenny Ibarra · Marketing Intelligence & Planning · 2018 · 26 citations

Business, Marketing, Marketing Management +16

Green pride in sustainable versus premium brand decisions

Cecília Souto Maior, Danielle Mantovani, Diego Costa Pinto et al. · Marketing Intelligence & Planning · 2022 · 18 citations · Full text

Business, Marketing, Marketing Management +13

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