Journal of Retailing and Consumer Services · 2017 · 86 citations · 35 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorCorporate Social ResponsibilityBrand ExperienceBrand LoyaltyCsr StrategyCustomer EngagementSocial DistanceBrand-influencer FitConsumer Brand PerceptionConsumer-brand InteractionsPro-social MotivationPro-social Norms
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Construal-level theory of psychological distance.
Yaacov Trope, Nira Liberman · Psychological Review · 2010 · 6.3K citations