Concepedia

Helison Bertoli Alves Dias

HB

Statistics

Publications

3

Citations

107

H-Index

3

Active since

2020

Affiliations

Universidade Federal do Paraná(Current)

Helison Bertoli Alves Dias is an author at Universidade Federal do Paraná specializing in business, marketing, and consumer behavior.

ORCID

Publications per year

2020–2022

3

Publications

3

Artificial intelligence in marketing: a network analysis and future agenda

Djonata Schiessl, Helison Bertoli Alves Dias, José Carlos Korelo · Journal of Marketing Analytics · 2021 · 40 citations

, , +13

The Genuine Handmade: How the Production Method Influences Consumers’ Behavioral Intentions through Naturalness and Authenticity

Francielle Frizzo, Helison Bertoli Alves Dias, Nayara Pereira Duarte et al. · Journal of Food Products Marketing · 2020 · 35 citations

, , +12

How online shopping experiences shape consumer webrooming behavior

Djonata Schiessl, José Carlos Korelo, Helison Bertoli Alves Dias · Marketing Intelligence & Planning · 2022 · 32 citations

, , +17

1–3 of 3