Publication | Closed Access
The impact of digital marketing strategies on customer’s buying behavior in online shopping using the rough set theory
50
Citations
38
References
2021
Year
Marketing AnalyticsOnline Customer BehaviorBuying BehaviorRough Set TheoryDigital MarketingInteractive MarketingManagementBusinessConsumer ResearchOnline ShoppingMarket BehaviorConsumer BehaviorMarketingDigital Marketing Strategies
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