Concepedia
International Journal of Information Management · 2021 · 59 citations · 121 references
BusinessMarketingMarketing ManagementDigital MarketingMedia StudiesRelationship MarketingAudience LoyaltyCustomer EngagementCustomer LoyaltyDigital MediaMedia AudiencesNew MediaOnline Brand LoyaltyOnline LoyaltyViewer Loyalty
121
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations
Social Sciences, Educational Measurement, Econometrics +15
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.
Richard M. Ryan, Edward L. Deci · American Psychologist · 2000 · 34.5K citations
Social Sciences, Psychology, Social Psychology +16
Richard M. Ryan, Edward L. Deci · American Psychologist · 2000 · 27.6K citations
Estimating Nonresponse Bias in Mail Surveys
J. Scott Armstrong, Terry Overton · Journal of Marketing Research · 1977 · 10K citations
Public Health, Social Psychology, Public Opinion +10