Concepedia

Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention

Na Yu, Yi-Ting Huang

Computers in Human Behavior · 2021 · 96 citations · 64 references

Concepts

BusinessInformation SystemsMarketingConsumer BehaviorDigital MarketingE-commerce SystemsBusiness-to-consumer E-commerceConsumer InvolvementCustomer EngagementMobile CommerceOnline Consumer BehaviorUses And GratificationsE-commerce PlatformsGamificationGamification EffectsMobile Commerce PlatformsMobile Consumer BehaviorOnline Purchase IntentionPurchase Intention Analysis

References

64

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17